We’re looking for someone who thinks in numbers, experiments with intention, and solves problems with clarity, not chaos. If you love understanding how people behave on websites, how Google reacts to content, and how design influences conversions, you’ll fit right in.
SEO Responsibilities
- Perform keyword research with user-intent clarity (not random keyword dumping)
- Optimize landing pages, blogs, and collection/product pages (Shopify/WordPress experience preferred)
- Use GA4 + GSC + Looker Studio to understand what’s working and what’s not
- Technical SEO checks (crawl, indexation, CWV basics, schema, internal linking, etc.)
- Use AI-SEO tools smartly (not blindly)
- Analyse traffic drops, fluctuations, and opportunitie
CRO Responsibilities
- Study user behavior from Clarity/Hotjar recordings
- Build hypotheses and simple A/B test ideas
- Identify friction points in purchase funnels
- Suggest UI/UX improvements across mobile and desktop.
- Improve add-to-cart → checkout → purchase journeys
- Analyze drop-offs and recommend optimizations
Tools
- Google Analytics
- Google Search Console
- Looker Studio
- Screaming Frog
- Shopify (SEO + CRO layer)
- Microsoft Clarity / Hotjar
- Keyword research tools (Ahrefs/SEMrush, etc.)
- ChatGPT / AI SEO tools
- Basic HTML tags (H1, alt text, title, meta, schema basics)
Experience
