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Nikita Jitaan

For over 5 years, Nikita has specialized in writing content that puts the reader first. Her expertise spans IT, energy, and fintech, where she simplifies technical subjects into accessible and engaging content. At tecHindustan, she focuses on creating articles that answer real questions, provide genuine value, and make complex topics easy to understand. Believing that good content should inform and empower, Nikita ensures her work connects with readers while also helping businesses grow and build trust with their audience.

Nikita Jitaan's latest articles

Amazon COSMO Algorithm Explained_ What Sellers Need to Know

Amazon COSMO Algorithm Explained: What Sellers Need to Know

More than 60 percent of Amazon purchases are influenced by how products appear in search results, which directly impacts your visibility and sales. If you have been consistently updating your listings but still notice fluctuating rankings or limited improvement in conversions, it can be frustrating and confusing. Many sellers are currently experiencing this shift as Amazon’s search system evolves beyond traditional methods.

What is Amazon Rufus, and How Does It Affect Your Rankings

What is Amazon Rufus, and How Does It Affect Your Rankings?

Amazon is shifting toward AI-powered search, where over 50% of product discovery is now influenced by recommendation systems and personalization, including tools like Amazon Rufus. This means search results are no longer based only on keywords, but also on what users actually mean and intend to find.

Reducing Cart Abandonment_ The Shopify Checkout Optimization Playbook

How Shopify Checkout Optimization Reduces Cart Abandonment

Cart abandonment is one of the most common and costly challenges in ecommerce, especially for Shopify store owners trying to improve conversions. A significant portion of shoppers add products to their cart but leave before completing the purchase, which directly affects your revenue and reduces the return on your marketing efforts.

UK Supplements Market Growth

UK Supplements Market Growth Signals from Preventive Health and Ageing

The UK supplements market is showing strong long-term growth, driven by rising preventive health behavior and an ageing population. As consumers increasingly adopt supplements as part of everyday wellness routines, demand is expanding across traditional vitamins, targeted formulations, and digital-first purchasing channels.