Own Klaviyo lifecycle marketing for eCommerce brands by planning campaigns, building automations, optimizing customer journeys and driving measurable revenue growth.
Key Responsibilities
- Develop email marketing strategies using Klaviyo.
- Build automation flows: Welcome, Abandoned Cart, Browse Abandonment, Post Purchase, Win-back, Cross-sell/Upsell, VIP and Re-engagement.
- Execute promotional, seasonal and newsletter campaigns.
- Create customer segments and personalized journeys.
- Run A/B tests and optimize performance.
- Monitor KPIs and prepare reports.
- Collaborate with designers, copywriters and performance marketers.
Required Skills
- 3–4 years of Klaviyo experience.
- Strong D2C/eCommerce lifecycle marketing knowledge.
- Experience with Shopify.
- Excellent analytical skills.
- Basic HTML email editing.
Preferred Skills
- GA4, Zapier, Recharge, Yotpo, Gorgias.
- Klaviyo certification.
KPIs
- Email-attributed revenue
- Flow revenue
- Open rate
- CTR
- Conversion rate
- Retention
- Deliverability
