As a Copywriter at TecHindustan, you will play a crucial role in shaping our clients’ brand narratives. Your words will resonate with audiences, evoke emotions, and drive action. We’re looking for a talented and versatile writer who can craft persuasive copy across various channels, including web, social media, print, and email.
Responsibilities:
Content Creation:
- Write clear, concise, and engaging copy for advertisements, product descriptions, blog posts, and other marketing collateral. This includes writing ad headlines/sub-headlines, articles, blogs etc.
- Collaboration with our design team to ensure the visual and textual elements and ideas align seamlessly.
- Adapt your writing style to match the tone and voice of different brands.
Research and Strategy:
- Conduct thorough research on client industries, target audiences, and competitors.
- Understand client goals and translate them into effective messaging.
- Develop creative concepts and campaign ideas.
Editing and Proofreading:
- Review and refine existing content to improve clarity, grammar, and overall impact.
- Ensure accuracy and consistency in all communications.
Collaboration:
- Work closely with Art Directors, Graphic Designers, and Account Managers to deliver integrated campaigns.
- Participate in brainstorming sessions and contribute fresh ideas.
Qualifications and other details
- Bachelor’s degree in English, Journalism, Marketing, or a related field.
- Proven experience of 2-4 years as a copywriter, either in an agency or freelance capacity.
- Strong portfolio showcasing diverse writing samples (ads, social media posts, articles, etc.).
- Excellent command of grammar, style, and tone.
Experience
